SWELL

One coast can contain an entire world of competition.

SWELL is a premium international surf reality competition that tests adaptability, judgment and ocean intelligence, not fame, age or reputation.

Sixteen adult surfers (eight women and eight men, each representing a different country) compete within California’s Los Angeles–Ventura coastal corridor.

The competition remains within one geographically coherent host region, but the challenge continually changes. Exposed beach breaks, shifting sandbanks, wind-shaped points, technical reefs, open-water peaks, long walls and cliff-backed conditions demand different skills and different decisions.

The contestants travel less, but they must observe more deeply. What works at one arena may become a liability at the next.

The location remains California. The ocean never repeats itself.

The people who know the coast shape the competition.

SWELL treats local expertise as essential competitive intelligence, not decorative background.

At every arena, contestants must earn LOCAL KNOWLEDGE from people whose lives and work are connected to that water. They learn how currents move, how wind alters the takeoff, where access becomes dangerous, how tides affect the seabed and when a wave should be left alone.

Local Knowledge may change:

• Wave selection
• Positioning
• Equipment
• Safety
• Strategy

These encounters continue throughout the season. Familiar faces return, trust develops and the contestants begin to understand the coast as one connected living system.

Where appropriate, engagement with Tribal Nations and authorized representatives will occur through proper consultation, not generalized cultural representation.

To master the wave, first understand the people who read it.

The ocean tests them. The village reveals them.

Throughout Season One, the sixteen surfers live together in a purpose-built camper-van contestant village at the controlled California production base.

Each contestant receives a private, production-approved sleeping space while sharing carefully designed communal areas for:

• Meals and daily routines
• Recovery and welfare
• Board preparation and storage
• Wetsuit drying
• Private reflection
• Confessional interviews
• Cultural exchange

The village keeps the cast connected without sacrificing privacy, rest or contestant welfare. After every victory, mistake and elimination, the surfers return to the same social world. Alliances deepen, rivalries remain unresolved and relationships keep evolving when the ocean is no longer in the frame.

The village remains primarily stationary. Contestants travel to active surf arenas in production-managed vehicles under approved transport, insurance and safety protocols.

Authentic partnerships may include camper vans, outdoor systems, bedding, portable energy, recovery equipment, food, apparel and travel products, but commercial integration will never override safety, editorial independence, contestant welfare or competition integrity.

One flagship region. Six responsive arenas.

California provides world-recognized surf credibility, extraordinary geographic variety and one of the entertainment industry’s most experienced production ecosystems.

The Los Angeles–Ventura coastal corridor offers a connected range of beaches, points, reefs, coves, headlands and open-water conditions capable of sustaining an entire season without turning the series into a travelogue.

A consolidated regional production model supports:

• One controlled production base
• One regional safety command
• Coordinated jurisdiction-specific permitting
• Regional crews and suppliers
• Production-managed transportation
• Medical and contestant-welfare facilities
• Equipment, camera and data-management operations
• A primarily stationary camper-van contestant village
• Mobile arena units that deploy according to approved conditions

Forecast → Assess → Deploy → Compete → Return to Base

Final arena selections remain subject to scouting, coastal access, community consultation, jurisdictional approval, permits, seasonal conditions and water-safety authorization.

No wave is worth overriding the people responsible for safety.

Every arena operates under professional water-safety, medical, weather and emergency-transport protocols. The operational framework includes:

• Regional safety command
• Qualified water-safety personnel
• Rescue watercraft and sleds
• Medical support
• Weather and ocean monitoring
• Emergency access and transport
• Fatigue management
• Safeguarding
• Confidential mental-health support
• Private accommodation and recovery time

Assess → Authorize → Monitor → Modify or Stop

Competition never takes priority over the authority of the professionals responsible for safety.

The coast is not a set. The community is not background.

SWELL is designed to work with the host region rather than simply photograph it.

Production planning will incorporate controlled access, habitat protection, waste tracking, responsible wastewater servicing, water conservation, approved low-emission energy systems and locally informed environmental practices.

Community participation must be meaningful, credited and appropriate to the people, coast and story.

Listen → Plan → Protect → Measure → Leave Value Behind

The coast remains. The conditions, contestants and story never do.

SWELL is designed to return to California across six flagship seasons.

Each season introduces sixteen new international surfers and a new competition shaped by changing swell, tides, wind, sand movement, access and seasonal conditions.

Arena configurations may evolve. Previously used locations may return under materially different conditions, while newly approved environments may enter the format following scouting, consultation, permitting and safety authorization.

Remaining in California creates:

• Production continuity
• Stronger regional relationships
• Accumulated coastal knowledge
• Recurring partnership opportunities
• A recognizable production home
• A deeper relationship between SWELL and its audience

Illustrative six-season flagship plan. Future seasons remain subject to commissioning, financing, access, community consultation, jurisdictional approvals, permits and production feasibility.

One format. Distinct regional editions.

California is the production home of the SWELL flagship, not a limitation on the format’s reach.

Once established, the competition engine may support separately commissioned, co-produced or licensed regional editions. A potential SWELL Hawaii, SWELL Morocco, SWELL France or another authorized edition would have its own host region, communities, Local Knowledge, production structure and environmental responsibilities.

Each regional edition would preserve the recognizable engine:

Regional editions would not replace or relocate the California flagship. They would be distinct productions developed with qualified local partners and appropriate cultural, regulatory, community and water-safety leadership.

All future regional editions are conceptual opportunities only and remain subject to rights agreements, commissioning, financing, qualified local partnerships, consultation, access, permits, regulatory approval and production feasibility.

Built in California. Designed for regional expansion.

Premium competition driven by real conditions.

SWELL combines the scale of international competition with the intimacy of an evolving human story. Its appeal extends across:

• Surf and action-sports audiences
• Premium unscripted television viewers
• International competition-format audiences
• Outdoor, travel and environmental communities
• Viewers drawn to character, resilience and cultural exchange

The conflict is not manufactured. The ocean creates pressure. The competition creates consequence. The village reveals the people living through it.

SWELL is currently in active development.

Chicas Productions is exploring relationships with:

• Broadcasters and streaming platforms
• Distributors and format partners
• Executive producers and production partners
• Investors and financing partners
• California coastal and community partners
• Surf, watersports and outdoor brands
• Camper-van and mobility partners
• Equipment and technical partners
• Recovery, wellness and sustainable-energy partners

Partnership integration must remain operationally appropriate, editorially authentic and compatible with safety, contestant welfare and competition integrity.

The full SWELL package is ready.

The creative deck is open to everyone. The other documents are confidential and preliminary, and are shared on request with qualified producers, distributors, investors and partners.

The Investment Memorandum and Investment Package are not an offer to sell, or a solicitation of an offer to buy, any security. All budgets, schedules and locations are preliminary.